Laura Aragon

Director, Sales Operations
San Francisco, Calif.

Professional Profile

As Director, Sales Operations, Laura is responsible for collection, analysis, and reporting of sales-related data in an ongoing effort to increase overall sales productivity She works directly with the sales team to provide support around forecasting, and maintains system metrics to track trends in usage and data integrity. Laura is responsible for managing our CRM system and maintains the functional areas of data management, forecasting, contacts, leads, campaigns, opportunities, dashboards and reports. In addition, Laura manages our Lead Generation function, and guides the sales team in entering accurate lead and pipeline forecasts. 

Pro Bono Clients

Support for Families with Disabilities/Open Gate, Stitches from the Heart, The Salvation Army, the Interaction Institute for Social Change

On Working at IA

IA fosters a culture of shared responsibility for success. Not just for the success of the organization as a whole, but for the success of every one of its people as well. This is what brought me to IA, and makes me look forward to coming to work every day.

Recommended

Blink by Malcolm Gladwell, Behind the Cloud by Marc Benioff, Freakonomics by Steven D. Levitt and Stephen J. Dubner

Laura Aragon
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"Remember, Ginger Rogers did everything that Fred Astaire did, but she did it backwards and in high heels."

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