Katy O’Connor is responsible for developing, planning, and managing IA events and amplifying brand awareness through marketing initiatives to enhance client value. Prior to joining IA, Katy managed the logistics of bringing both large and small-scale events to life for pharmaceutical brands across the trade show world. During her last two years of college, she completed internships in both business development as well as public relations for various businesses in the music industry by handling their social media strategy and increasing customer outreach. Katy is passionate about travel and protecting the beautiful natural landscapes she loves. Outside of work she volunteers for the American Foundation for Suicide Prevention, Protect Our Winters, and various other green movement groups helping educate others about environmental protection. Katy’s favorite IA practice is Plus/Delta. These are brief feedback statements that help evaluate what went well and what we could be improved next time. This is a great tool to conclude any meeting for continued improvement. She feels that receiving actionable feedback is one of the most important parts of personal growth. She loves that this method brings feedback to a professional level. Katy holds a B.S. in Marketing and two supplemental minors in environmental studies and fashion merchandising from Lasell University. She’s also certified in HubSpot Inbound, Social Media Marketing, and Email.
