Our approach to coaching is based on original research, and delivers improved performance for better business results.

Coaching is a process for enhancing human performance in which one person (the coach) facilitates, guides, and/or directs the thinking and behavior of another (the coachee). Coaching can increase individual and collective performance and effectiveness.

Effective executive and leadership coaching goals aim for:

  • Improved performance and competence.
  • Increased learnings.
  • Enhanced confidence.
  • Increased clarity and awareness.

Interaction Associates conducted our own 12-month research project on what makes for an effective coaching framework and toolkit. We studied existing coaching content and observed coaching sessions in action. This results of this study, along with our deep knowledge in the area of collaboration, led us to create The Coaching EDGE® program and frameworks. We now have a significant amount of experience creating coaching offerings to serve various levels in an organization.

Our core coaching model is called The Coaching EDGE®. The intention of The Coaching EDGE® Process is to help coaches and coachees set up, manage, and evaluate coaching relationships based on mutual agreements.

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The contracting conversation is an agreement between the coach, the coachee, and possibly a manager or supervisor, to build agreement on the context, outcomes, and guidelines for the coaching relationship:

  • Explore the Territory: To explore means to create understanding, self-awareness, and choice for a coachee by looking at issues from multiple levels and perspectives.
  • Decide on Commitments: To decide on commitments is to help a coachee build clarity and commitment on a course of action.
  • Go Implement: To go implement is to take a specific and measurable step toward implementing a new behavior or skill.
  • Evaluate the Impact: To evaluate is to assess the impact of an action through reflection, self-assessment, and discerning feedback.

The goal represents the final outcome sought by the coachee and the coach, and provides the focus for the coaching work.



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Collaboration Works!

IA has helped thousands of companies build more collaborative cultures and trained over 500,000 people in collaboration skills. Perhaps we can collaborate! 

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